Somin KapoorDigital Project Manager
AI-powered marketing. Data-driven results. Built for growth.
Transforming Brands Through Digital Innovation
Real products built end-to-end - from concept to launch. Click any screenshot to explore the live project.
CWI Lighting FIFA World Cup Pool
A full-featured World Cup 2026 prediction platform built for CWI Lighting employees. Features a live knockout bracket, user profiles with points and rankings, match predictions, supporter tracking, and real-time chat - all wrapped in a polished dark-themed UI.
- Live tournament bracket with 32-team knockout structure
- User profiles with points, rankings & prediction history
- Real-time chat and supporter engagement features
CWI PDF Studio
An internal tool built from scratch to scan, edit, and update CWI Lighting PDF catalogs and spec sheets at scale. No off-the-shelf solution existed for our workflow, so I built an in-house platform with bulk find-and-replace, saved presets, and automated text extraction across hundreds of documents.
- Bulk find-and-replace across hundreds of PDF documents at once
- Saved presets for recurring updates like catalog years and addresses
- Automated text extraction with case-sensitive matching and review flags
Data-Driven Marketer
Combining analytics with creativity to drive measurable growth and engagement.
Transforming Brands Through Digital Innovation
Digital Marketing Specialist at CWI Lighting - AI-powered strategies, SEO, and omnichannel campaigns. Previously E-commerce Coordinator at Mosaic North America across 90+ brand websites.
What Managers Say
Recommendations from leaders I've worked with
"Somin exemplifies collaboration, whether it is working with clients or internally with colleagues he provides clear and concise information, plans and consistent reporting. His communication skills have lead him to consistently exceed client expectations, while building strong relationships, he has been an extraordinary member of our team!"
Drew Teeuwissen
Data Analyst | Business Strategy Consultant
Direct Manager
March 26, 2024
"Somin has a versatile skill set in e-commerce, customer service, marketing, and media buying. Throughout my interactions with him, Somin has consistently excelled in each of these areas. In the realm of e-commerce, he exhibits a deep understanding of web design, market trends and strategies to drive sales growth."
Connor McDowell
Senior Specialist, Implementations at Interac
Senior Colleague
March 24, 2024
"Somin has been an invaluable asset to our team in the ShopHERE Program. His dedication to collaboration and support for fellow team members is commendable. Not only does he possess an exceptional understanding of e-commerce, but he also consistently seeks out opportunities to enhance his skills through continuous learning and staying updated with industry trends. His commitment to delivering exceptional results is evident in the satisfaction of his clients, who consistently praise his work. His proficiency in cultivating strong client relationships and his exceptional communication skills have played a pivotal role in driving our team's success."
Maria Rose Mastrella
Social Media Manager + Strategist
Direct Manager
March 14, 2024
Email Marketing Samples
Real-world email marketing strategies and campaigns crafted to drive revenue, retention, and growth for DTC brands.
ABCD Media - Newsletter Strategy
A full email & SMS marketing strategy built for DTC brands. Harnesses AI tools to research and capture potential customer emails, then builds personalized flows and segmentation strategies that engage, retain, and drive measurable growth.
Certifications & Credentials
Continuously expanding my expertise through industry-recognized certifications
Creator Tools Weekly
LinkedIn Learning
Project Management: Choosing the Right Online Tool
LinkedIn Learning
Jira Fundamentals Badge
Atlassian University
Mailchimp Essential Training
LinkedIn Learning
HubSpot SEO II Certified
HubSpot Academy
Google Ads Search Certified
Expertise in AI Tools
Leveraging cutting-edge AI technology to drive innovation and efficiency
ChatGPT
Google Gemini
Microsoft Copilot
Copy.ai
Base44
Hunter.io
Topic Mojo
Adobe Firefly
Creatify
Claude
Google Nano
Hailuo AI
Skills & Expertise
SEO & Content Strategy
Email Marketing
Data Analytics
AI Marketing Tools
Social Media Marketing
Web Development
Campaign Management
Paid Advertising
Let's Connect
Interested in discussing digital marketing strategies or potential collaboration? I'd love to hear from you. Let's create data-driven success together.
Contact Information
Quick Response
Usually responds within 24 hours
